Let me tell you something today that you might not have heard: Creating a successful business isn’t all about money; it’s also about what sort of legacy you leave behind.

As great Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It says so much about the business’s impact on its community. Don’t forget to look at the bigger picture, though, the world around you.

Businessmen like Blake Mycoskie of TOMS Shoes illustrate the principle of perfection. By incorporating a one-for-one giving model into his business approach, Mycoskie not only recast the shoemaking business but left behind a legacy that has uplifted many businesses to share their wealth. His idea of mixing philanthropy with profitability gives us all the impression that success is more than just money.

In the current climate, consumers are looking for brands that mirror their own values—those that do good for society. Research suggests that businesses with a convincing social mission are better able to attract talent and keep customers compared to those without one.

If the belief of creating a meaningful legacy through business thrills you, you might enjoy “Is Success as Easy as Pie?” by Omar Aziz. Its observations about creating purpose-driven businesses can act as the basis for your own lasting legacy.